Cost-effective technology solutions for a fast-changing world

Our Latest Articles:

Getting your website found – SEO, Google, Yahoo and Bing

Posted by Computer Friendly Associates, Inc. (CFA) on October 9th, 2009 — in Blog, Business Solutions, Website Design + Development

SEO is a popular acronym which stands for “search engine optimization”. If you want people to find your website in popular search tools like Google, Yahoo, and Bing, then it is important to apply the right techniques to achieve that goal. 

Google remains the most popular search tool. Recently, Microsoft launched Bing in an attempt to compete with Google. There are many others, and doing well in any search service is helpful. Each search engine has its own method for finding and ranking websites, and these methods change periodically.

Design your website using all of the following tips:

Relevant information
Include text using key words and phrases that your ideal customer will use to look for you online. Make your web page text informative about your key phrases. Detailed information about a key phrase makes the page more relevant to your site visitors and to searchbots.

Note: Searchbots ignore text inside graphics. This includes all graphics, even all the text inside a flash-based website. For your graphics, include an HTML “alt” tag to contain keywords.

Update your website frequently
Searchbots analyze how often you update your website. Websites with frequently updated information improve their ranking in search engines. Having an integrated blog on your website can be especially helpful.

Key words as headings
Have primary key phrases as headings in your web page. Searchbots rank larger text higher than smaller text.

Internal links
Design your website to have multiple pages. On each page include a menu of links to your other web pages. Easy site navigation enables search spiders to crawl to each page of your site. Internal links to relevant information containing keywords helps your website’s ranking.

Incoming links
Get your website listed and linked on other relevant and valuable websites. One reason why website services like Twitter, Digg, Facebook, etc. are popular is because they are external web pages you can use to promote your main website.

Meta Tags
Include a “keywords” tag of a list (about 50) of your most desirable keywords and search phrases. Also, include a “description” tag of a short description (about 250 characters) that fully describes your website. Be sure to include your most important key word phrases in the description. Information about your target customer can be included in the description.

Title Tags
The text you use for each page’s “title” tag can significantly impact the website’s ranking, so be sure to include keywords.

Frames are bad
Websites that use html frames generally experience difficulties with search engines. If you want a frame-based website to do better in searches, you need to restructure the website to not use frames.

Sitemaps are good
It your website has many pages, then include a separate page to be a sitemap for your visitors. The sitemap is a page devoted to displaying links to each of the website’s other pages. Also, include a “sitemap.xml”, which is an XML file in your website’s root directory specifically for the purpose of assisting searchbots to correctly index your website. This website – http://www.xml-sitemaps.com/ – is an excellent resource for easily creating an effective sitemal.xml file.

Considerations about programming well for SEO
Flash: Websites designed in Flash rarely rank highly in search engines. It is fine to include Flash objects in a traditional HTML web page or have your Flash appear in separate windows.

If your site uses coding languages (e.g. javascript, Java, ASP, CGI, etc.) or Flash, be aware of the impact your code has on searchbots. In some cases we may need to program specifically with SEO in mind.

Database programming: Searchbots do not necessarily analyze web page HTML code generated from a database. You can work around this by saving the generated code in a separate file when database updates occur. Use a “server-side include” statement to incorporate the latest saved file into your web page.

Database System Software and N-Tier Development

Posted by Computer Friendly Associates, Inc. (CFA) on January 5th, 2009 — in Blog, Business Solutions, Cost-effective, Database Software Development

Introduction
Database system software consists of three main components or layers: the database, the user interface, and the process layer. Many tools are available to develop these components. One of many common basic architectures uses these technologies: SQL Server (database), VB.Net (user interface), VB.Net + SQL Server stored procedures (process layer).

Software engineers refer to this basic architecture as a 3-tier system or n-tier system (“n” is a variable number, typically 3 or more layers). Generally the 3-layer design applies to all database software. Often one or more of the three layers integrates multiple (“n”) technologies and/or steps. Desktop software and online website database applications use 3-tier systems.

Microsoft Access is probably the most widely used database system software. Any MS Access system that includes a form or report (user inteface – UI) linked to a (database) table is a basic 2-tier system. Sometimes you do not need the middle tier – the process or application layer, but usually systems have some level of processing. For example, you want to validate incoming data before saving it into the database table.

Database Layer
The database layer is perhaps the easiest to understand: it is simply where the data is stored. Again, MS Access is the most widely-used database storage system. Many other database products exist: Microsoft SQL Server, Oracle, mySQL, postgreSQL, DB2, and more. These database products are often used for both desktop and online database systems. Older desktop software often used DBase, Paradox, or FoxPro.

The most basic storage is a text file. A CSV (comma separated values) file has a separate row of text for each record. Each row is separated by a “delimiter” (often a comma), to designate where each data field begins and ends inside the row. A basic Excel spreadsheet/worksheet is essentially another way to view a CSV file. An XML file is a text file with tags to delineate data records, fields, elements, relationships, and attributes.

Typically, software systems use true database products rather than text files (or spreadsheets). Database products enable data to be stored in various tables. Tables usually have “identity keys” that enable a table to relate to other tables. This is called a relational database system (RDBS). One-to-many relationships are essential to database systems. A common example is that one sales order may include many products ordered. Database administrators use rules of normalization to organize data logically and avoid unnecesary redundacies.

User-Interface (UI) Layer
The user interface (UI) is how people interact with the database. The most basic and important example is a form, which includes data fields and one or more buttons to perform actions, especially the action of saving updates to the database. Usually software contains several forms, which users access easily via menus, toolbars, or button switchboards. These all comprise a visual design that users see on the screen, and this is called the graphic user interface (GUI).  We interact with the software using the keyboard and/or mouse (or touchpad, trackball, touchscreen, etc).

Developers need to design forms to be logical and easy to use, i.e., user-friendly and intuitive. Forms often contain various components to efficiently present data, facilitate data retrieval, and enable quick navigation from one data set to another.

The concept of list/detail is essential. Usually database software displays a summarized list of data records with an ability to click on one record to show (and edit) its detailed information. Email software is an example everyone uses. We see a list of our emails in the inbox, and then can click on one of them to get to the detail. Developers display lists using components such as a datagrid, listbox, listview, treeview, and other methods.

The detail form often uses special components for various needs. Developers need to use the best component (or tool or control) for each data field. The text box is the most common, but others include drop-down lists, radio buttons, checkboxes, calendar controls, image boxes, and others.

To have powerful, well-organizing forms, developers also use tools/components such as tabs, panes, nested lists, menus, toolbars, and others. These tools enable software to show relationships and provide quick and easy access to information and functionality. Older software tended to use many pop-up forms and sometimes a pop-up form is the best choice. However, the integratation of many features, functions, lists, and details into each form generally produces the best graphic user interface.

Historically, more tools have been available for desktop software development than online database applications. Recent technology and techniques have enabled web-based solutions to increasingly have the power of desktop solutions. Various development products are available for creating a user-interface. Microsoft’s Visual Studio is especially popular, especially because many of its tools and coding techniques apply well to both desktop and online software systems.

In addition to forms, other methods are available for the user to interact with data and systems. The most common example is a printed report. A much more interesting example is that software products are increasingly using voice recognition and sound as tools for users. Sound interaction has been available for quite a long time but still has not been incorporated widely in business applications.

Process or Application Layer
The “process layer” is often also called the “application layer”. This is the layer between the stored data and the user interface. Programmers implement business rules in this layer.

A common approach is to first validate any attempts to update data. Trying to put an invalid date in a date field will likely cause a database storage error. At the very least, the system will have erroneous data in the database. Programmers need to make sure that all data meet the correct business rules to guarantee the most accurate and acceptable data possible. Programming languages such as C# and Visual Basic are popular for this task. Many website forms use Javascript to validate form data. Often the data validation step is incorporated into the user-interface. For example, a drop-down list of acceptable values guarantees that only good data is passed to the next step.

Once the data is validated, then programming code may instruct the system to send the data to the database. The “best practice” is to call a stored procedure to handle the incoming data update request. Many database products enable developers to write stored procedures (using t-SQL language) which process incoming data. The stored procedure may update multiple tables and perform various data transactions.

After the stored procedure updates the database tables, programming code may execute additional functions, such as sending out an email or printing out a report.

The process layer must also handle errors. A multitude of reasons may cause an error somewhere in the process. Without proper error handling, the software encounters a glitch and may cease to function properly. This can be extremely confusing to the user and open the door for more problems. The code must trap errors and execute a method for resolving each error. This often includes presenting clear messages and instructions to the user. This approach guarantees stable software and a positive user experience.

Implications of N-Tier Architecture
All database systems use some form of 3-tier architecture, however, many approaches exist. Carefully choosing the right technology for each component of software is a “best practice” that produces the best software in terms of performance and scalability. For example, some developers may rely too heavily on VB code or t-SQL, when the best approach is use the best tool for the job.

Developers can “mix and match” technologies. ODBC (open database connectivity) allows many user-interface tools and process layer languages to connect to many database products. This also facilitates prototyping. For example, a developer may set up a SQL Server database but use MS Access for the front-end to quickly put together the user-interface as a demonstration version. Once the requirements are more clearly established, the developer may use Visual Studio to produce a more “heavy duty” version of the software.

Some software offers both website and desktop versions. Carefully designed architeture enables developers to more easily produce versions of the software for both platforms. Ideally the database and process layers apply to both versions, so the bulk of new work is focused on the user-interface.

The separation of software design into these tiers provides maximum flexibility, scalability, and high performance. This also enables developers to work as a team more effectively, with each team member focused on specific tasks inside the larger framework.

How we are improving our business during this recession

Posted by Computer Friendly Associates, Inc. (CFA) on January 2nd, 2009 — in Blog, Business Solutions, Cost-effective, Database Software Development, Website Design + Development

I knew the economy was bad when one of our clients called us about one year ago to say that his business was closing.  This was sad news and a personal harbinger of the looming economic recession. I encouraged him to keep his website going and he did. Hopefully he can revive his business eventually.

We decided to ride out this recession and use any available time to improve our business. We set several realistic goals that we could implement relatively quickly:

  1. Become more cost-effective, especially by lowering our dedicated web hosting server expenses.
  2. Keep down the costs to our clients and keep our prices very competitive.
  3. Improve the quality of our products and services.
  4. Deepen our technological expertise and code libraries.
  5. Launch a brand new version of our website, including a new design and improved content with an integrated WordPress blog.

At the same time we always prioritize producing high-quality and timely results for our current client projects. We needed to work very hard to meet our project demands while allocating time to also restructure our business to be more competitive moving forward.

We have successfully completed our goals. Of course, we always engage in continuous quality improvement, but these were specific benchmarks for us to attain. Now comes the fun part: leveraging these achievements to bring in more clients through new marketing efforts.

Technology to Help Businesses Survive this Bad Economy

Posted by Computer Friendly Associates, Inc. (CFA) on January 1st, 2009 — in Blog, Business Solutions, Cost-effective

Most businesses are facing major challenges as they try to survive the current economic downturn. High costs combined with lower revenue produce a downward spiral for individual businesses and the economy as a whole.

For a business to survive in this environment, it must lower costs and position itself to better compete moving forward. We are likely facing a deflationary period in which prices drop, and many businesses will be forced to lower prices simply to stay competitive.

Try to find silver linings amidst the dark economic clouds. Do what you can to make your business a lean, mean, fighting machine. This means cutting costs while improving your products and marketing efforts.

Understandably, many businesses are reluctant to increase any costs at this time, but some spending may be necessary to position your business to survive and compete in a downward economy. Just as the U.S. federal government plans to spend to stimulate this economy, your business may need to spend wisely to stimulate sales.

One-time expenses to improve your technology infrastructure will likely result in improved efficiency for your business. Use any downtime to build database systems to replace your antiquated spreadsheets and paperwork. This will enable you and your staff to soon focus on sales, marketing, and customer services – and to do it better and more nimbly moving forward. If you do not have quick access to all of your business information and sales contacts, you need systems in place to increase your effeciency.

What is your web presence? How can you improve it? The web is only going to continue to increase in importance. If your business does not have a website now, you most likely need to get on the web as soon as possible. If your website is outdated or missing the depth of your competitors’ websites, you need to upgrade. Your website must be an integral part of your sales, marketing, and customer service. If your website is not assisting in all of these areas, you must address this or your business may not survive.

Database and website solutions do not need to be highly expensive or overly time-consuming. These are necessary business expenses that position your business to compete during difficult times. Once the economy turns around (and the good news is that it will eventually), your business will have the right infrastracture to grow.

Use the web to market your business and promote your website. Many online networking tools have enabled businesses to reach a wider audience. Send out email newsletters to your clients, customers, and prospects. Start a blog for your business so you can post new information quickly and often. Providing free useful information helps people find you.