Design your website using all of the following tips:
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Relevant information
Include text using key words and phrases that your ideal customer will use to look for you online.
Make your web page text informative about your key phrases.
Detailed information about a key phrase makes the page more
relevant to your site visitors and to searchbots.
Note:
Searchbots ignore text inside graphics. This includes all graphics, even all the text inside a flash-based website.
- Update your website frequently
Searchbots analyze how often you update your website.
Websites with frequently updated information
improve their ranking in search engines.
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Key words as headings
Have primary key phrases as headings in your web page.
Searchbots rank larger text higher than smaller text.
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Internal links
Design your website to have multiple pages. On each page
include a menu of links to your other web pages. Easy site navigation
enables search spiders to crawl to each page of your site.
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External links
Include lists of links to other websites, especially popular
sites with specific information relevant to your website.
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Incoming links
Get your website listed and linked on other relevant and valuable websites.
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Important points your developer needs from you
A list (about 50) of your most desirable keywords and search phrases. Also a short description (about 250 characters) that fully describes your business concept. Be sure to include your most important key word phrases in the description. Information about your target customer can be included in the description. Be ready to include a site map on your website.
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Considerations about programming well for SEO
Flash:
Websites designed in Flash rarely rank highly in search engines.
It is fine to include Flash objects in a traditional HTML web page or
have your Flash appear in separate windows.
If your site uses coding languages (e.g. javascript, Java,
ASP, CGI, etc.) or Flash,
be aware of the impact your code has on searchbots.
In some cases we may need to program specifically with SEO in mind.
Database programming:
Searchbots do not analyze web page HTML code generated from a database.
You can work around this by saving the generated code in a separate file
when database updates occur. Use a "server-side include" statement
to incorporate the latest saved file into your web page.
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